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Friday, September 03, 2010

Several things can happen to a press release once you submit it to a media organization:

  1. It gets rejected as not being "newsworthy" enough.
  2. It gets edited, sometimes so much so that the real message is lost.
  3. It gets run weeks after you submit it, when the release is no longer relevant.
It's a sad fact, but most press releases never make it to ink.

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