techDaily.info :: Web Site Optimization + Professional Copywriting = Business Profits

Tuesday, January 06, 2009

Web Site Optimization + Professional Copywriting = Business Profits

Posted: 2/26/2003

Posted By:	eTrafficJams.com		Contact:	Michael Pedone
Phone:	877-785-9977		Email:	michael@etrafficjams.com

Michael Pedone, founder of eTrafficJams.com, says most web site optimization companies are missing the boat by focusing solely on attempts to increase web site traffic.

His web site optimization service takes a two-prong approach that merges web site optimization with professional copywriting to deliver increased sales as well as traffic.

Pedone uses all the effective, legal methods of web site optimization for his clients, such as keyword marketing analysis, optimized tags and link popularity. Then he combines that with strong and compelling professional copywriting that seamlessly integrates the keywords and phrases, making the copy attractive to both humans and search engines.

People-Friendly, Spider-Friendly Optimization

“If you focus on the human reader alone,” he says, “the message will be readable but useless at attracting a good search engine ranking, which you need to draw traffic in the first place.

“On the other hand, if you focus only on web site optimization that crams in as many keywords as possible to please the search engine spiders, your content becomes unnatural and doesn’t convince visitors to buy.

“eTrafficJams.com has discovered that by blending the two tactics we can increase web site traffic AND convert that traffic into sales… which makes our clients very happy!”

Case Study

For example, eTrafficJams.com was recently hired to optimize a Web page that would also be used as a landing page for an email promotion. The client was blown away when 29% of visitors to the landing page converted to a lead.

“This proves that just driving traffic to a web page isn’t enough. You have to know how to talk to those visitors, how to use words that appeal to their desire to have what you’re selling,” says Pedone.

For more information or to request an interview, please contact Michael Pedone at 877-785-0077 or send an email to: Michael@eTrafficJams.com

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