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Classified Channel Launches Today, Offering Free, Local Advertising for Consumers
Posted: 7/14/2005
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MultiChannel Ventures (“MCV”) today announced the launch of their newest interactive asset, ClassifiedChannel.com. ClassifiedChannel.com is a national web-based classified advertising platform designed to bring together local buyers and sellers of consumer products and services in one location.
The free local ad insertion capability will enable local consumers to post any item they want to the site to help them sell it for free. The paid ad service will provide local businesses the ability to reach a very targeted local online audience with prominent ad placement in category specific areas of the site.
Michael Gerrity, President and Founder of MCV, commented, “Since most people prefer to buy and sell locally, we decided to build a business model and ad site with that focus in mind. ClassifiedChannel.com will allow local advertisers to select from two types of local ad insertion services: free and paid With the efficiencies of the web, it’s all about reducing their customer acquisition costs.”.
With the massive migration of traditional U.S. ad spending going to the web, online advertising will grow from an $11B marketplace to more than $29B over the next five years according PricewaterhouseCoopers’ 2004 Digital Media Report. Because of such, ClassifiedChannel.com is perfectly positioned to ride this growing tidal wave of advertising transition.
MultiChannel Ventures ("MCV") is a developer, owner and operator of a broad range of video programming, broadband distribution, interactive, subscription, paid search, advertising and transaction-based Internet businesses. MCV primarily develops or acquires early-stage Internet assets through which they can create and realize significant shareholder value over a five to seven year horizon.
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