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NeoMedia Adds to Wireless Offerings with Acquisition of Gavitec AG - Mobile Digit
Posted: 2/21/2006
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| Posted By: |
The Kaminer Group |
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Contact: |
David Kaminer |
| Phone: |
9146841934 |
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Email: |
dkaminer@kamgrp.com |
FORT MYERS, Fla., Feb. 21, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in wireless services and patented technologies that provide automatic links to content on the Mobile Internet, has announced it is adding to its wireless offering and continuing its growth-by-acquisition strategy by signing a sale and purchase agreement to acquire Gavitec AG - mobile digit, a German provider of mobile technology and marketing solutions.
Charles T. Jensen, president and CEO of NeoMedia, said the transaction is expect to close by the end of the month, with a total purchase price of $7.2 million in cash and shares of NeoMedia common stock.
‘Positioned for European Leadership’
Mr. Jensen said that acquiring Gavitec AG - mobile digit (www.gavitec.com) “is an ideal complement” to NeoMedia’s soon-to-close acquisition of 12snap AG of Munich, an award-winning leader in marketing and entertainment applications and programs via cellular phones, for $22 million.
“NeoMedia is positioned for European leadership as mobile marketing emerges as the way marketers and their customers communicate and do business in the early part of the 21st Century,” he said.
Gavitec AG - mobile digit was founded in 1997 in Würselen (Aachen) as a specialist in designing and manufacturing easy-to-use code readers for mobile marketing, mobile ticketing and mobile couponing. Today, the company is a pioneer and an innovator in scanning systems that read linear bar codes and two-dimensional “smartcodes” from mobile phone displays and in developing code-reading solutions that use cameras in mobile phones.
Serving a pan-European and – increasingly a worldwide customer base – Gavitec AG - mobile digit has a wide range of well known customers and partners including network providers T-Mobile®, Vodafone® and Telefonica®, mobile handset manufacturers Motorola® and Nokia®, IT leaders Hewlett Packard®, Ericsson Mobility World® and Unisys®, and content providers Warner® Music International and RTL Enterprises. Gavitec also works with European mobile-oriented solutions providers, including xsmart, Dimoco, ucp morgen, RegiSoft, and Top Solutions, and access management systems companies, including SkiData™.
Gavitec AG - mobile digit has received the Ericsson mobility award (the “Oscar” of the mobile applications industry), and two technology awards from the Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC®). Mobile solutions developed and offered by Gavitec AG - mobile digit include wireless ticketing, couponing, payment and mobile marketing.
Mr. Jensen said Gavitec’s strengths and core competencies “enabled them to develop attractive solutions designed to give their customers competitive advantages. Gavitec AG - mobile digit has earned a reputation for constantly utilizing new technologies to make the mobile handset a universal and ubiquitous accessory of everyday life, benefiting their customers and consumers alike.”
‘Putting the Pieces in Place’
Along with the proposed acquisitions of Gavitec AG - mobile digit and 12snap, NeoMedia has also acquired Mobot®, Inc., of Lexington, Mass., a pioneer in mobile visual recognition technology, for $10 million in cash and stock, “putting the pieces in place for NeoMedia to be a mobile marketing supercompany,” Mr. Jensen said.
“We are growing by design, identifying and acquiring companies whose talents and markets blend with ours as we establish and grow our PaperClick® wireless business unit to lead and embrace mobile marketing in the U.S., Europe and worldwide.”
Growing NeoMedia’s Technologies
“With Gavitec AG - mobile digit on board, we are substantially expanding the ‘technologies’ part of ‘NeoMedia Technologies’,” said Martin Copus, NeoMedia’s COO and chief executive of its PaperClick® wireless business unit.
“For a considerable time, Gavitec has been a technological leader in scanning bar codes and smartcodes -- either with mobile handsets or on mobile handsets,” said Mr. Copus. “Soon, the expanded code-reading offering created by the combination of our companies will be second-to-none in wireless, with alternative software clients for handset code-reading and alternative retail units for reading codes on any handset from 2G to 3G. And Gavitec will also be able to access and leverage the groundbreaking PaperClick platform and operate within the NeoMedia direct-to-mobile-internet patent portfolio.”
“As I see it,” he said, “‘Powered by NeoMedia Technologies’ just took on a whole new meaning!”
‘Creating a Synergistic Relationship’
“As part of the NeoMedia family, Gavitec AG-mobile digit will be creating a synergistic relationship that should increase our ability to grow aggressively in the mobile industry,” said Andreas Weyer, the company’s CEO.
“Today and moving forward as part of NeoMedia, we have a significantly greater opportunity to provide our customers unique and complete solutions in mobile marketing and mobile phone-based applications, while fully meeting their ever-growing needs and requirements,” he said.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a developer and international marketer of software and patented technologies, including the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones™ and the PaperClick Mobile Go-Window™ which provide One Click To Content™ connectivity for products, print and physical objects to link directly to specific desired content on the mobile Internet.
About Gavitec AG – mobile digit
Gavitec AG - mobile digit was founded in 1997 as a specialized provider and manufacturer of products and solutions for mobile marketing and mobile information technology.
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