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CAYIN Technology Digital Signage Implemented in A Nation-Wide In-Store TV Network Counting 1500 Sites and 3000 Players
Posted: 9/26/2007

Posted By: Cayin Technology Contact: Priou Julien
Phone: +886-2-2595 1005 Email: julien@cayintech.com

CAYIN Technology, the professional digital signage solution provider, has implemented a large in-store TV network over the country for 1500 branches of FamilyMart, one of the largest chain retail outlets in Taiwan.

FamilyMart, a leading international brand of convenience store originally from Japan, has decided in 2006 to leverage its strength in retail to adopt in-store TV in its high density outlets in Taiwan. CAYIN Technology¡¦s digital signage solution can well meet the critical needs of large-scale projects and have been chosen for this project.

Around 3,000 screens and players in totally 1,500 stores have been rolled out in FamilyMart in 2007. The project team involves a number of local partners. CAYIN Technology also provides services of server hosting, content update, management of playlists, live system monitoring, and complete reporting of the system and playback details.

CAYIN¡¦s Digital Signage solution is being deployed at FamilyMart outlets to present appealing and flexible media composition. Content on the screen includes daily news, commercial videos, life information, ticker text (RSS feeds and promotional messages) and various Flash banners. Most stores installed two Chilin 32¡¨ LCD displays, one in store for the shoppers and the other behind the store window for the outside pedestrians.

PilotTV, the subsidiary of Chi Lin Technology, has succeeded in creating a brand new retail digital media in Taiwan. For more than one year (until SEP 2007), PilotTV has been operating the FamilyMart in-store TV media with useful information and eye-catching promotion based on CAYIN's reliable platform and services.






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